More
Explore more featuring a wide range of creative projects designed to elevate brands and connect with audiences. From engaging social media graphics to innovative packaging, each design is tailored to communicate a clear and compelling message.
01
Business Plan Competition
At my university, a competition is held every year called the Business Plan Competition. This is when students create their own company and present a plan in front of judges in a Shark Tank style. I participated with a friend, and our company was called Ecowear. We were a benefit corporation that sold sustainable clothing and beachwear. To make us stand out in front of the judges, I created a logo, business cards, flyers, and many other mockups of our potential business. My partner and I ended up taking first place in the competition that year! You can find the logo on the Logos page of my marketing designs.
Award of Competition can be found in the "Honors & Awards" or "Activity" sections on my LinkedIn!
- Logo made in Adobe Illustrator
- Business cards made in Canva
- Poster made in Adobe Illustrator
- T-shirts/T-shirt mockups/Package mockup made in Adobe Photoshop
- Instagram mockup made in Adobe Photoshop
02
Marketing Director
After winning the competition, I was hired by those who run the competition to be their Marketing Director. With them, I developed several graphics to market their business. Below are the t-shirts I made for the competition, and you can find the posters in the Prints page of my marketing designs.
Made in Canva
03
Subscription Box
Here I created a potential subscription box and put them into mockups. I named my box Manga Mayhem, which sells Manga and Merch for fans. The slogan is Manga, Merch, Mayhem, which you can see in the open mockup! The logo, as well as the pattern, embodies the name and purpose of the box. You can find a closer look of the logo in the Logos page of my marketing designs.
- Logo made in Adobe Illustrator
- Box Pattern made in Adobe Illustrator
- Box mockup made in Adobe Photoshop
04
Social Media Campaign
This project was to create potential Instagram graphics for Hope For Warriors, a non-profit organization that supports our veterans. I also included two potential posts with the graphics.
- Graphics made in Adobe Illustrator
- Instagram mockup made in Adobe Photoshop
05
Drop-C Email Marketing
Here are three email marketing designs I created for Drop-C, a potential music website I developed. These designs target different audiences: one welcomes new customers, another promotes a new product launch, and the third encourages past customers to return to Drop-C. You can find the Drop-C website on the Website Designs page of my marketing designs.
- Made in Figma
06
06
Ciest Si Bon Bakery Digital Marketing Strategy
This project was part of my Digital Marketing class, where my group and I selected a company that needed support with its digital marketing efforts. Our task was to develop a comprehensive report outlining strategic digital marketing solutions to enhance the company's online presence. Additionally, we created a presentation to showcase our recommendations.
As part of the project, we established a consulting identity, naming ourselves Sweet Strategy Consulting. My contributions focused primarily on organization and design. I created the Brand Pyramid Diagram and Buyer Persona Diagram, redesigned the company’s logo, designed Instagram graphics, and structured the PowerPoint presentation to align with the theme of the company while making it look professional. I then formatted and refined the final report to ensure it was visually appealing, professional, and cohesive with our overall branding. I also helped with different sections of the written portion such as BCG Matrix, Product/Market Matrix, Content Pillars, Media Channel (Tactics), etc.
Project can also be found in the "Projects" or "Activity" sections on my LinkedIn!
- Graphics made in Adobe Illustrator & Adobe Photoshop
- Presentation made on Google Slides
- Final Report made on Google Docs
Presentation
Final Report
07
Not Your Mother's Tough Love Bonding Leave In Protector Brand Awareness Advertisements
This project was part of my Advertising Agency class, and aimed to increase brand awareness for Not Your Mother's Tough Love Bonding Leave-In Protector through a variety of advertising strategies. These included boosting Instagram posts, designing eye-catching billboards for high-traffic areas such as streets and malls, promoting a pop-up shop event, and producing a video ad for use in commercials and YouTube pre-rolls. My team and I developed the tagline "Confidence in Every Spray" and launched the "This or That" campaign, which showcased the product’s transformative before-and-after results, with confidence as the core message. I was responsible for all the graphic design elements of the campaign, while my team focused on crafting the written content for the accompanying paper.
- Graphics made in Canva
- Video Ad made in VEED (and some AI)
- Mockups made in Adobe Photoshop
Instagram Mockups
Billboard
Sales Promotion
This promotion consists of a pop-up shop that will offer free hair styling services featuring the entire Tough Love Collection. The featured product, the NYM Tough Love Bonding Leave-In Protector, will be strategically placed around the pop-up shop so that passersby can see it, and it will also be featured on canvases that will be placed in popular places within LA leading up to the day of the pop-up.
Video Ad
